Nike Severs Ties With Livestrong
AUSTIN, Texas-- With Nike's help, Lance Armstrong's Livestrong cancer charity turned a little yellow wristband into a global symbol for cancer survivors.
Celebrities and rock stars sported them on stage. Politicians wore them on the campaign trail and in the White House. And with Armstrong dominating the Tour de France, the trendy little pieces of plastic helped Livestrong pump millions of dollars in cancer survivor programs and spawned countless imitations.
But that partnership, which started in 2004, will soon end. Livestrong announced Tuesday the shoe and apparel company is cutting ties with the charity in the latest fallout from the former cyclist's doping scandal.
Nike said it will stop making its Livestrong line of apparel after the 2013 holiday season. Foundation and company officials said Nike will honor the financial terms of its contract until the deal expires in 2014.
Those terms were not disclosed, but the loss of revenue could have a huge financial impact on the charity. The partnership with Nike generated more than $100 million of the roughly $500 million raised by Livestrong since it was founded in 1997.
Less than a year ago, the Nike-Livestrong-Armstrong connection was arguably one of the strongest in the field of sports marketing.
Livestrong did what it could to separate itself from its founder's problems. Lance Armstrong was pushed off the board of directors in October and the organization later changed its formal from the original Lance Armstrong Foundation.
Armstrong declined comment Tuesday, noting he no longer has a relationship with Livestrong or Nike.
Courtesy of (AP)