Marketing for Handyman Businesses: Top 21 Handyman Marketing Ideas to Get More Handyman Job Leads
When it comes to marketing for handyman businesses, now is a great time to try some new handyman marketing ideas to help you grow. If you’ve been wondering how to get more handyman job leads, we’ve got you covered—and it all starts with your handyman website design.
It’s important to try a variety of things when it comes to marketing for handyman businesses. Why? Because every handyman business needs handyman leads to survive—no matter your location or how long you’ve been completing handyman jobs for your community. Without a good flow of new handyman leads, bringing in new customers and making money become impossible.
But, if you create a system that attracts new customers and delivers new handyman leads to your business like clockwork, that’s a recipe for:
- More high-paying handyman jobs
- Increased revenue for you and your crew
- Growth of your handyman business
We know why handyman businesses need a dependable lead generation for handyman company strategy, but how can you do it affordably and efficiently? The answer is: the best handyman website with the best handyman website design. If you’ve ever wondered how to get more handyman leads, follow the steps below—and consider working with a handyman marketing agency!
1. Get More Handyman Job Leads Through Your Website
If you don’t yet have a handyman website, one of the best things you can do for your business is to create one. A handyman website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your handyman business
- Read about the handyman services you provide
- See your service area
- Get in touch with you about handyman jobs
- Become a quality handyman lead for your business
Without a handyman website and professional handyman website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A handyman marketing agency can help you get set up with the best handyman website.
2. Canvass the Area to Generate Handyman Job Leads
Canvassing an area as a lead generation for handyman company strategy might seem like an old-school marketing tactic, but it’s a handyman marketing idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a handyman job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a handyman lead!
3. Send Out Direct Mailers to Get More Handyman Job Leads
Here’s another handyman marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for handyman leads from other sources to determine if this is a viable solution for you.
4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the handyman marketing ideas that’s been proven time and again to be a strong lead generation for handyman company strategy. So, if you’ve been wondering how to get more handyman leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in handyman leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local handyman providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with handyman lead generation. As a handyman marketing agency, we can also set you up with the best handyman website and share other handyman marketing ideas.
5. Always Use Local SEO to Generate Handyman Leads
Search engine optimization (SEO for handyman services) is still king in the handyman digital marketing space, which is why SEO for handyman services is so popular. SEO is what moves your handyman business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for handyman services alone can generate handyman leads in abundance (but we still recommend reading the rest of these handyman marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a handyman marketing agency and let an expert in SEO for handyman services get you up and running.
6. Get More Handyman Job Leads Through Facebook + Instagram
Still wondering how to get more handyman leads? Handyman marketing on Facebook and Instagram can be a cost-effective method for handyman digital marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal handyman customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need handyman providers in the future. If you’ve been wanting to try social media advertising as a handyman marketing strategy, this is one of the handyman marketing ideas worth trying.
Paired with SEO for handyman services and the best handyman website design, this is a powerful way to generate handyman leads. A handyman marketing agency can get you set up.
7. Content Marketing = Handyman Marketing
Creating content for your ideal customers is a great way to get more handyman leads. Consider writing blog posts and articles that you can post on your handyman website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- 10 Signs Your Roof Needs to Be Replaced
- Top Paint Colors of 2022
- Plumbing Maintenance Tips to Get You Through the Winter
As you write these articles, plug your handyman services. Suggest that readers use a handyman provider they can trust to do the job correctly the first time, every time.
8. Email Marketing = Handyman Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your handyman business, you’ll make (on average) a $40 return on your investment.
Because most handyman businesses overlook the benefits of email marketing, it’s a great way to generate handyman leads for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready handyman leads and spend 33% less money on making sales.
9. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to both generate handyman leads. For example, you might want to partner up with a property manager or complementary handyman provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more opportunities to generate handyman leads since you’re both working towards a common lead generation for handyman company strategy.
10. How to Get More Handyman Job Leads at Trade Shows
Attending trade shows should be high on your list of handyman marketing ideas. They not only provide plenty of solutions for how to get more handyman leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
11. Reputation Management Affects Your Handyman Business
Did you know 85% of people search online to find local handyman providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your handyman services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your handyman business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more handyman leads.
12. Ad Retargeting Is a Fresh Handyman Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your handyman business.
Retargeting is a great way to keep your handyman business and handyman website in front of potential customers who have already shown interest by visiting your website. This is one handyman marketing ideas well worth trying, especially if you’re already getting good traffic to your handyman website. Throw in some SEO for handyman services for an extra visibility boost!
13. Make Your Handyman Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your handyman marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your handyman marketing and handyman marketing materials!
If you’re not sure where to start, take a look at how your competitors are generating handyman leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
14. Use Google’s Local Service Ads to Get More Handyman Job Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for handyman providers, at least 7 of them will click one of those ads and turn into a handyman lead.
How much more money would you make per month with 7 more handyman contracts? For an extra boost, consider investing in handyman digital marketing, then use SEO for handyman companies and a professional handyman website design to hook your potential customers.
15. Hunt for Handyman Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a handyman project. Take a quick scroll through the classifieds and see if anyone is looking for a handyman provider. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for handyman providers on Craigslist are ready to work with you now and pay for your services.
16. Increase Referrals to Get More Handyman Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your handyman business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the handyman marketing and handyman marketing ideas you shouldn’t pass up.
17. Create Helpful YouTube Videos About Handyman Jobs
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful handyman videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a handyman business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your handyman website so they can learn more.
18. Create a Handyman Facebook Group
Having a dedicated Facebook business page for your handyman business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into handyman jobs.
19. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every handyman job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your handyman website and social media.
20. Use LinkedIn to Attract Handyman Job Leads
LinkedIn is more than a great place to establish yourself as a handyman expert and handyman business owner—it’s a great place to generate handyman leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the handyman you provide.
21. Don’t Pay for Handyman Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your handyman business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your handyman website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative is using handyman digital marketing. Combined, SEO for handyman services and the best handyman website design can increase your online visibility and win you more handyman leads.
Sign Up With Townsquare Interactive to Maximize Your Handyman Marketing Budget
Website design isn’t the only element of an effective handyman marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate handyman leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for handyman services and reputation monitoring, can strengthen your handyman marketing campaign and help you to generate handyman leads.
The team at Townsquare Interactive specializes in creating handyman websites and marketing campaigns that generate handyman leads for businesses across the country. All of our handyman website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your handyman marketing campaign to the next level.