How to Grow Your Home Healthcare Business: Top 17 Home Care Advertising Ideas to Get More Home Care Leads
The second quarter of 2022 is almost here, which means now is the perfect time to try some new home care advertising ideas. If you’ve been wondering how to grow your home care business, we’ve got a ton of things you can try—and it all begins with your home care website design.
It’s important to try a variety of things when it comes to home care business growth. Why? Because every home care business needs leads to survive—no matter your location, specialty or how long you've been serving your community. Without a good flow of new leads, making money and growing your business become impossible.
But, if you create a system that attracts leads to your home care business like clockwork, that’s a recipe for:
- More high-paying home care jobs
- Increased revenue for you and your home care employees
- Home care business growth
We know why home care businesses need leads, but how can you get more home care leads affordably and efficiently? The answer is: professional home care website design and home care SEO services. If you’ve ever wondered how to grow your home care business, follow the steps below.
1. Get More Home Care Leads With Professional Home Care Website Design
If you don’t yet have a website (or if it isn’t a professional home care website design), one of the best things you can do for your home care business is to create one. A website acts as your home care business’s online office—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your home care business
- Read about the home care services you provide
- See your location
- Get in touch with you about home care services
- Become a new lead for your home care business
Without a good home care website design, how are your potential clients going to find your home care business on Google? How will they know where to contact you? They won’t.
Without a website, your home care business might as well not exist at all. If you’re not sure where to begin, consider working with a home care marketing agency or other home care digital marketing companies to get started.
2. Send Out Direct Mailers to Get More Home Care Leads
Here’s another home care advertising idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, traditional mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average home care leads from other sources to determine if this is a viable solution for you.
Added to professional home care website design and SEO for home care, direct mail advertising could be a viable method of home care lead generation. A good home care marketing agency or home care digital marketing company can help you get started.
3. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one home care advertising idea that’s been proven time and again to benefit home care business growth. So, if you’ve been wondering how to grow your home care business, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to reach your ideal home care leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, home care businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local home care businesses.
- Visitors who come to your website via PPC or SEM are 50% more likely to become a lead.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with home care business growth. We can also set you up with home care website design and share other ideas for home health marketing.
4. Always Use Home Care SEO Services to Reach Your Ideal Leads
Search engine optimization (SEO for home care) is still king in the home care digital marketing space, which is why home care SEO services are so popular. Home care SEO services are what move your home care business to the top of page 1 in Google searches and keep it there. If your campaign is robust enough, SEO for home care alone can reach a huge audience of your ideal leads (but we still recommend reading the rest of these home care advertising ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to let a home care SEO expert get you up and running. Check out local home care marketing agencies and home care digital marketing companies for help!
5. Get More Home Care Leads Through Facebook + Instagram
Still wondering how to get more leads and grow your home care business? Advertising on Facebook and Instagram can be a cost-effective method for home care advertising, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal home care leads by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your home care business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need home care services in the future. If you’ve been wanting to try social media advertising for your home care business, this is one home care advertising idea worth trying.
6. How to Get Home Care Leads Through Strategic Alliances
Another smart way to get more leads and grow your home care business is to partner up with businesses in your area, such as other health care providers. Creating a partnership means they’ll recommend you to their leads and provide a steady stream of new home care leads.
7. Content Marketing Is Great Home Healthcare Marketing
Creating content for your ideal leads is a great way to grow your home care business. Consider writing blog posts and articles that you can post on your home care business’s website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Wellness Tips for Caregivers
- 5 Signs It’s Time to Use a Home Care Provider
- What to Look for in a Trustworthy Home Health Business
As you write these articles, plug your home care services. Suggest that readers use a home care business they can trust to do the job correctly.
8. Don’t Forget About Email Marketing
Email marketing is one of the oldest forms of home care digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your home care business, you’ll make (on average) a $40 return on your investment.
Because most home care businesses overlook the benefits of email marketing, it’s a great home care business growth option. For instance, home care businesses that stay in touch with their ideal home care leads via email generate 50% more leads and spend 33% less money on getting them in the office.
Use this tactic in addition to SEO for home care and professional home care website design to maximize your ROI. Working with a home care marketing agency or home care digital marketing company is a great place to start.
9. Get Home Care Advertising Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with people who might need (or have customers who might need) your home care services—they’re likely to send more home care leads your way!
10. Reputation Management Affects Your Home Care Business
Did you know 85% of people search online to find local home care businesses? (If your home care SEO services are on point, they’ll find you!) Those same people are also researching your reputation—what are your past leads saying about the quality of your work? Were your prices fair? Did you do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your home care services. Give them plenty of business cards to pass around.
Online, list your home care business on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more leads and grow your home care business. It’s a form of free home healthcare marketing.
11. Ad Retargeting Is a Fresh Home Care Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your home care business.
Retargeting is a great way to keep your home care business in front of potential leads who have already shown interest by visiting your website. This is one home care advertising idea well worth trying, especially if you’re already getting good traffic to your home care business website. Throw in some home care SEO services for an extra boost! For a professional touch, consider working with a home care marketing agency or other home care digital marketing companies.
12. Make Your Home Health Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your home health marketing needs a unique selling point. That could be your level of service, your experience in your specialty, your competitive prices, your reputation, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your home healthcare marketing and home care advertising materials!
If you’re not sure where to start, take a look at how your competitors are getting more leads and fostering home care business growth. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your home care business? Maybe your origin story or how you got started? Use it!
13. Use Google’s Local Service Ads to Get More Home Care Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for home care services, at least 7 of them will click one of those ads and turn into a home care lead.
How much more money would you make per month with 7 more home care leads?
14. Increase Referrals to Get More Home Care Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing leads an incentive to refer their friends, families and neighbors to your home care business, and give them a discount in return. Since people are far more likely to use a home care business that a friend recommends to them, this is one home care advertising idea you shouldn’t pass up.
15. Create Helpful YouTube Videos About Home Care
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful home care videos. The videos can document your day-to-day activities, explain how to select a competent home healthcare provider (you), or explain what home care entails. These videos will build your credibility as a home care business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your home care business website so they can learn more.
16. Send Out Press Releases About Your Home Care Business
Press releases are a great way to share new and exciting developments about your home care business. Are you offering a new home care service? How about a discount for repeat clients or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start getting new leads and growing your home care business.
17. Sign Up With Townsquare Interactive to Maximize Your Home Care Digital Marketing Budget
Professional home care website design isn’t the only element of an effective home health marketing campaign, but it is the most important. One of the best things you can do to grow your home care business is to make sure your website has everything it needs to continuously attract leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for home care and reputation monitoring, can strengthen your home healthcare marketing campaign and help you to get more leads and foster home care business growth.
The team at Townsquare Interactive specializes in creating home care business websites and marketing campaigns that generate leads for home care businesses across the country. All of our home care website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your home care digital marketing campaign to the next level.