New Farm-to-Table Brunch Spot Holly Beach Cafe Opens in Wildwood

A new farm-to-table breakfast and brunch spot is open in Wildwood just in time for the summer of 2026.

From Mini-Mart to Shore-Side Brunch: The Story Behind Holly Beach Cafe

Holly Beach Cafe at 3007 Pacific Avenue, which was formerly a mini-mart, next door to Atilis Gym, is owned and operated by Alexandra Convery, owner of Milkweed Table + Market in Pitman. Convery, who spent summers in Wildwood, is bringing her concept to the Jersey Shore.

"I can’t wait for you to join us at Holly Beach Café and experience our delicious brunch menu, handcrafted coffees, and fresh pastries served with a little salt, sway, and a lot of heart," Convery said in a social media post.

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A Nod to Wildwood’s Historic Roots

The name is inspired by Wildwood’s original name, Holly Beach City, from 1885 to 1912. The city became Wildwood on January 1, 1912.

Holly Beach Café describes itself as a place that blends laid-back shore vibes with elevated comfort food, great coffee, and a welcoming space designed for locals and vacationers alike.

What’s on the Menu at Holly Beach Cafe?

From fresh morning pastries to hearty midday plates, the kitchen emphasizes fresh ingredients paired with a robust beverage lineup.

Here is a look at their food menu and their drink menu.

Hours of Operation

They are open daily from 6 a.m. to 2 p.m.